A good analogy is the difference between water and Earth. Water is able to flow over, under and through any solid matter. Earth on the other hand is solid and has various limitations about where it can go and what it can do. You want to be able to ‘go with the flow’ wherever it leads at any given time. There will be obstacles almost certainly, but you do not want them to ever stop you. You need to learn how to go around them if you can’t resolve them.
You want to be able to move in whatever direction you find is conducive to business. If the niche or market you have chosen is not showing any promise then at the very least you should have the ability to add additional products or services so as to fit into another niche. This is one reason why the ‘multiple streams of income’ concept is so wise. In that case the premise is that if one stream is not moving or has even dried up, it won’t be as serious to your bottom line if you have others that may still be performing.
Whether you are talking about business opportunities (streams of income) or you are referring to your strategies and techniques (advertising and marketing), don’t have any ‘sacred cows’. Give things a fair chance and certainly if you have it on good authority that something is effective and has been recommended, really try to make it work over a period of time. If not then let it go and try something else.
Almost nothing in this life works instantly and a week or a month is certainly not enough time to really be able to give anything a fair chance. It is so ridiculous to hear people whine and cry after a week that they have ‘tried everything’ and ‘spent X number of dollars’ and nothing is working. They are just sure that something is wrong. What is wrong is their unrealistic fantasy mindset.
Just because something is on the Internet it does not mean that it will be effective instantly. It is true that starting an online business is 100’s of times cheaper and faster than starting an offline business, but that is still not to say that effort and time,but reality is not required. That is something that really needs to be realized and acknowledged.